VDG inc.
Logo Update, Brand Consulting, Graphic Production
Van der Graaf Inc. is a drum motor manufacturer established in 1985. With their American market growing, a branding update was started in 2017. The Goal was to abbreviate the full name, but retain the existing logo-mark (referred to as the 'GV') and solidify the feeling of 'Made in America.' The colours were updated to match the 'safety orange' present on the existing product line, and a royal blue that could be easily matched in mass-production.
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