![](https://cdn.myportfolio.com/ba6fb599-ffd0-47d1-838c-6aa3f68e79aa/2dc7afe5-4e5a-414e-8ee1-1ab1a6cc5809_rw_1920.png?h=8a30e5cefbae6f423a32bb9d41c5315a)
![](https://cdn.myportfolio.com/ba6fb599-ffd0-47d1-838c-6aa3f68e79aa/618105dc-999e-4dce-b072-ae673c8d4544_rw_1920.png?h=b7de15a4fc31c611c9d037741b6ba0b1)
![](https://cdn.myportfolio.com/ba6fb599-ffd0-47d1-838c-6aa3f68e79aa/0338ee77-f6c3-467c-a64a-c8bd0273d69c_rw_1920.png?h=d204474c7b6f942708ab4c30932bc56e)
![](https://cdn.myportfolio.com/ba6fb599-ffd0-47d1-838c-6aa3f68e79aa/21fd0205-087a-48cd-8f49-e0cf4d336cb9_rw_1920.png?h=9d1c06a77942ba6169c9c226ff8c46e4)
![](https://cdn.myportfolio.com/ba6fb599-ffd0-47d1-838c-6aa3f68e79aa/a7352acd-b2c9-45fc-9cee-a291ddbd0efe_rw_1920.png?h=711b4dc30a80f802ce4674dc096b8427)
![](https://cdn.myportfolio.com/ba6fb599-ffd0-47d1-838c-6aa3f68e79aa/4b4f76b3-bdda-4bf3-95e7-9df857f5b8c8_rw_1920.png?h=015a4d8d7926c14c06ff3d237d814f3e)
![](https://cdn.myportfolio.com/ba6fb599-ffd0-47d1-838c-6aa3f68e79aa/6f24b479-48a4-4e56-92a3-ec87e90964a8_rw_1920.png?h=1bc3337b3b81ac9c8adaa1faf64bb38d)
![](https://cdn.myportfolio.com/ba6fb599-ffd0-47d1-838c-6aa3f68e79aa/2d5f747e-6223-4d62-bddb-20caf8959224_rw_1920.png?h=3f88c7b8146bcb03e59da4322846942b)
![](https://cdn.myportfolio.com/ba6fb599-ffd0-47d1-838c-6aa3f68e79aa/0704fbfc-c683-4168-9cd2-73b102c15f8a_rw_1920.png?h=e349370c3186d253d4de12d14666cadc)
VDG inc.
Logo Update, Brand Consulting, Graphic Production
Logo Update, Brand Consulting, Graphic Production
Van der Graaf Inc. is a drum motor manufacturer established in 1985. With their American market growing, a branding update was started in 2017. The Goal was to abbreviate the full name, but retain the existing logo-mark (referred to as the 'GV') and solidify the feeling of 'Made in America.' The colours were updated to match the 'safety orange' present on the existing product line, and a royal blue that could be easily matched in mass-production.
![](https://cdn.myportfolio.com/ba6fb599-ffd0-47d1-838c-6aa3f68e79aa/78880b3d-48e9-4d70-ab1f-de24d0da3dc6_rw_1920.jpg?h=620ff96453c92d4d266800661388f409)